Template Pack

SEO Prompt Templates

Ten reusable SEO prompt templates for content strategists and SEO professionals — covering metadata writing, content briefs, topical clusters, internal linking, FAQ sections, and schema markup. Each template has context notes on when to use it and what inputs produce the best output.

Who this pack is for

SEO managers, content strategists, freelance SEO consultants, and in-house marketing teams who use AI to accelerate brief creation, metadata writing, and content optimization workflows.

Best use cases

How to use these templates

Each template has placeholder fields in [brackets]. Replace every bracket with your specific details — business type, audience, goal, constraints, and tone. The more specific your inputs, the more useful the AI output. Copy the template, paste it into your AI tool, fill in the fields, then refine the output with follow-up instructions.

Template pack

Title tag — single page

Act as an SEO copywriter. Write a title tag for this page. Topic: [describe]. Primary keyword: [keyword]. What the page delivers: [one sentence]. Requirements: under 60 characters, keyword near the front, includes a compelling modifier (Complete Guide / How to / Free Tool / 2024 / For Beginners). Write 3 variants.

When to use: Use for any new page before launch, or to improve CTR on pages with weak title tags.

Customize: Count characters carefully — AI frequently drifts over 60. Specify 'count the characters for each variant.'

Meta description — single page

Act as an SEO copywriter. Write a meta description for this page. Page topic: [describe]. Primary keyword: [keyword]. What the page delivers: [one sentence]. Under 155 characters. Include the keyword naturally. Communicate a clear value proposition. End with an implicit or explicit CTA. Write 3 variants.

When to use: Use for any new or updated page. Meta descriptions do not directly affect rankings but do affect click-through rate.

Customize: Add 'include a differentiating qualifier like [free / no signup required / with examples / updated 2024]' to stand out in the SERP.

Content brief from keyword

Act as an SEO content strategist. Write a content brief for the keyword [keyword]. Include: search intent (informational / commercial / transactional), suggested H2 headings with one-sentence descriptions, FAQ questions likely to appear in PAA boxes, target word count, internal link opportunities (placeholder), and one differentiation angle the current top-10 results do not cover.

When to use: Use before writing any SEO-targeted article. A brief written after SERP analysis is the most important step in producing content that actually ranks.

Customize: Note: always analyze the actual SERP before running this template — AI does not know what is currently ranking.

FAQ section for featured snippets

Act as an SEO content writer. Write a FAQ section for an article about [topic]. Generate 8 Q&A pairs matching likely 'People Also Ask' queries. Each question: a full natural-language question a real searcher would type. Each answer: 60-90 words, direct, factual, and structured to potentially win a featured snippet. Format as Q/A pairs ready for FAQPage schema.

When to use: Use to strengthen any article targeting informational keywords and improve eligibility for featured snippets and PAA boxes.

Customize: Add 'the main keyword is [keyword]' so the questions cluster around the right search intent.

Topical cluster map

Act as an SEO strategist. Build a topical cluster for the pillar keyword [keyword]. Pillar page: [title]. List 10 cluster page titles, each with: target keyword, search intent, and which section of the pillar it expands on. Show the internal linking flow between pillar and clusters. Site type: [describe]. Audience: [describe].

When to use: Use when planning a content strategy for a new topic or niche, or to systematically build topical authority around a head term.

Customize: Also provide your existing content list — AI can help identify what you already have vs. what you still need to build.

Internal link recommendations

Act as an SEO specialist. I am publishing: [new page title and URL]. Here are 12 existing pages on my site: [paste titles and URLs]. Suggest: 5 internal links to add within the new page (anchor text + destination + where in the page it fits naturally), and 5 existing pages where I should add a link to the new page (page URL, anchor text, and sentence context).

When to use: Use for every new page published. Internal linking is one of the most consistently underused on-page SEO tactics.

Customize: Run this after the page is drafted — you need the actual content to identify where links fit naturally.

Article schema markup

Act as a technical SEO specialist. Write a JSON-LD Article schema markup block for: Page title: [title]. URL: [url]. Published date: [date]. Author name: [name]. Publisher: BestAIPromptGen. Description: [meta description]. Include all required and recommended properties. Format ready to paste into the page .

When to use: Use for any article or blog post page to improve structured data eligibility for Google rich results.

Customize: Validate all schema in Google's Rich Results Test before deploying — AI occasionally omits required fields.

Content update audit

Act as an SEO content strategist. I have an existing article: [title, published date, target keyword]. Current H2 structure: [paste]. It ranks at position [X] for [keyword]. Recommend: 3 sections to expand with more depth, 2 new subtopics to add for better topical coverage, any outdated information to update, 3 new FAQ questions based on current search patterns, and 2 internal linking opportunities to recent content.

When to use: Use for quarterly content audits on pages that are ranking but not converting, or pages that have dropped in rankings.

Customize: Add 'here is my traffic and engagement data: [paste]' for more targeted recommendations.

Blog post intro (SEO-optimized)

Act as an SEO content writer. Write the intro section (150-200 words) for an article about [topic] targeting the keyword [keyword]. The reader is [describe — their intent, their knowledge level]. The intro should: include the keyword in the first sentence naturally, establish what the reader will learn, and give them a reason to keep reading. Do not start with 'In this article we will' or 'Today we are going to.'

When to use: Use before writing the rest of any SEO article. Intros are disproportionately important for bounce rate and time-on-page.

Customize: Add 'the most common mistake people make about this topic is [mistake]' — intros that debunk a common misunderstanding perform well.

Bulk metadata batch

Act as an SEO copywriter. Write optimized title tags and meta descriptions for these pages. Output as a table: Page Name | Target Keyword | Title Tag (under 60 chars) | Meta Description (under 155 chars). Each title: keyword near front, unique modifier. Each meta: keyword included, clear value prop, unique across pages. Pages: [paste list of page names and keywords].

When to use: Use for site migrations, new category launches, or metadata audits across a large number of pages.

Customize: For the best results, add a one-sentence description of each page alongside its keyword in the input.

Common mistakes to avoid

Related resources

Build custom prompts

Use the SEO Prompt Generator to generate structured prompts beyond these templates.

Open the SEO Prompt Generator