Prompt Library
SEO Prompts: AI Prompts for Content, Briefs & On-Page SEO
AI tools have become a standard part of SEO workflows for the tasks that are structured, repetitive, and volume-dependent — content brief creation, metadata writing, FAQ generation, internal link recommendations, and cluster mapping. These prompts cover the SEO tasks where AI consistently saves time without compromising quality.
Who should use these prompts
SEO managers, content strategists, organic growth teams, and freelance SEO professionals who want to use AI to accelerate the brief-to-publish workflow without producing thin content.
Best use cases
- Content briefs: structured briefs with H2s, subtopics, and differentiation angles
- On-page writing: intro sections, FAQ content, and supporting copy
- Topical authority: cluster mapping and content gap identification
- Internal linking: anchor text suggestions and linking opportunities
- Structured data: schema markup drafts for FAQ, Article, and HowTo pages
Prompt examples
Content brief from keyword
Act as an SEO content strategist. Write a content brief for the keyword [keyword]. Include: primary and secondary keywords, search intent (informational / commercial / transactional), suggested H2 headings with one-sentence descriptions, FAQ section questions (likely PAA), target word count, internal link opportunities (placeholder), and one differentiating angle that the current top-10 results do not cover.
On-page intro section
Act as an SEO content writer. Write the intro section (150–200 words) for an article about [topic] targeting the keyword [keyword]. The reader is [describe audience and their intent]. The intro should: include the keyword in the first sentence naturally, establish what the reader will learn, and give them a reason to keep reading. Do not start with 'In this article' or 'Today we are going to.'
FAQ section
Act as an SEO content writer. Write a FAQ section for an article about [topic]. Generate 8 question-and-answer pairs formatted to match likely 'People Also Ask' queries. Each question should be a full natural-language question. Each answer: 60–90 words, factual, direct, and structured to potentially win a featured snippet. Format as Q&A pairs ready for FAQPage schema.
Topical cluster map
Act as an SEO strategist. Build a topical cluster for [pillar keyword]. Pillar page: [title]. Cluster pages: list 10 cluster page titles, each with its target keyword, search intent, and the section of the pillar page it expands on. Show how internal linking would flow between the pillar and cluster pages. Site type: [describe]. Audience: [describe].
Internal link recommendations
Act as an SEO specialist. I am publishing a new article: [title, URL]. Here are 15 existing pages on my site: [paste titles and URLs]. Suggest: 5 internal links to add within the new article (anchor text + destination URL + the sentence context where the link fits), and 5 existing pages where I should add a link to the new article (page, anchor text, where in the page to add it).
HowTo schema markup
Act as a technical SEO specialist. Write a JSON-LD HowTo schema markup block for this page: Page title: [title]. URL: [url]. This page teaches how to [describe the task]. Steps: [list 4–8 steps]. Each step needs a name and description property. Follow current Google structured data requirements. Include all required and recommended properties. Output ready to paste into the page
.Content update audit
Act as an SEO content strategist. I have an existing article: [title, published date, target keyword]. Current H2 structure: [paste]. It currently ranks [position] for [keyword]. Analyze: sections that are thin or missing depth, new subtopics to add for better topical coverage, outdated information to update, new FAQs to add based on current search patterns, and 3 internal linking opportunities to recently published content.
E-E-A-T improvement suggestions
Act as an SEO content quality reviewer. Review this article for E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness). Article: [paste or describe]. Identify: where the article makes claims without supporting evidence, where an expert quote or study citation would strengthen credibility, where first-hand experience could be added, and what trust signals are missing (author bio, source citations, publication date, update date).
Common mistakes to avoid
- Publishing AI first drafts: AI SEO content is a starting draft, not a finished product. Human review, expert additions, and unique data or insight must be added before publishing — especially for competitive keywords where E-E-A-T signals matter.
- Briefs without SERP research: A content brief built without analyzing the current SERP may produce content that does not match search intent. Always review the top-10 results before building a brief with AI.
- Schema markup errors: AI-generated schema can include deprecated properties or miss required fields. Validate all schema in Google's Rich Results Test before deploying.
How to customize these prompts
SEO prompts improve with: the specific keyword (not just the topic), the SERP intent you identified manually, and the audience. For topical cluster prompts, also provide your existing content list so AI can avoid duplicating content you already have.
Related resources
Use SEO Prompt Generator to generate structured prompts tailored to your specific task, tone, and audience.
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