Content Creation Prompt Templates

Blog post outline

Act as a content strategist. Write a detailed blog post outline for the topic: [topic]. Audience: [describe]. Target keyword: [keyword]. Include: an intro hook concept, 6 H2 sections with 2-3 supporting bullet points each, a FAQ section with 3 questions, and a conclusion approach. Each H2 should follow the logical path a reader would take through this topic.

When to use: Use before writing any long-form blog post. A good outline saves more time in drafting than any other single step.

Customize: Add 'avoid these overused angles: [list]' if you want to differentiate from what already ranks.

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Video script (YouTube)

Act as a YouTube scriptwriter. Write a [duration]-minute video script about [topic] for [audience]. Format: Hook (first 20 seconds — create curiosity or surface a problem), Context (who this is for and what they will learn), Main content (3 sections with clear transitions), Outro with subscribe CTA and next video hook. Tone: [conversational / educational / entertaining]. Write as spoken language, not prose.

When to use: Use before filming any YouTube video. Scripts reduce re-takes and ensure the key points are covered in the right order.

Customize: Specify 'do not start with Hey guys welcome back' — it burns the hook window.

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Newsletter edition

Act as a newsletter writer for a [niche] newsletter targeting [audience]. Write this week's edition on the topic: [topic]. Structure: opening hook or observation (50 words), main section with 3 key insights (200 words), one actionable takeaway the reader can use today (50 words), and a closing line with a soft CTA. Tone: [warm and personal / analytical / thought-provoking].

When to use: Use weekly to produce a consistent newsletter without starting from a blank page each time.

Customize: Add 'mirror the tone of these examples: [paste 2 sentences]' to match your existing newsletter voice.

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Social media caption batch

Act as a social media copywriter. Write 7 captions for [platform] for a [brand type] targeting [audience]. Mix: 2 educational, 2 engagement questions, 1 behind-the-scenes, 1 promotional for [offer], 1 story-based. Each caption under [word count] words. Tone: [describe]. Do not use generic hashtags. End each post with a specific CTA or question.

When to use: Use for weekly social media planning. Writing in batches is faster than writing one post at a time.

Customize: Add 'describe the visual for each post' to get image direction alongside the copy.

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Repurposing plan

Act as a content repurposing specialist. I have a [format] piece about [topic]. Here is the title or summary: [describe]. Create a repurposing plan for 6 formats: a LinkedIn post (angle + first 3 sentences), a Twitter/X thread (5-8 tweets), a short-form video concept (hook + 3 points), an email newsletter section (angle + 100-word draft), an infographic concept (describe the visual), and a quote card caption.

When to use: Use after publishing any long-form piece to extend its reach across formats without creating new content from scratch.

Customize: Include the most surprising or counterintuitive point from the piece — it tends to perform best across formats.

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Headline pack

Act as a direct response copywriter. Write 10 headline options for [content piece or offer]. Vary the structure: benefit-led, curiosity gap, problem-first, number-driven, contrarian take, question format, social proof angle, urgency, who-it's-for, and result-first. For each, note the angle in parentheses. All headlines under 12 words.

When to use: Use before publishing any article, email, or landing page. A/B testing headlines is one of the highest-leverage optimizations.

Customize: Add 'the audience is most worried about [specific fear]' to get more emotionally resonant options.

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Content series concept

Act as a content strategist. Design a 6-part content series for a [creator or brand type] on the theme of [theme]. For each installment: title, the main insight or takeaway, the format (article / video / podcast / email), the hook angle, and how it connects to the next piece. The series should build progressively — each piece should give a reason to come back for the next.

When to use: Use when planning a content campaign, email sequence, or course curriculum that needs a logical arc.

Customize: Specify whether it is a standalone series or one that supports a product launch.

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Intro hook variants

Act as a conversion copywriter. Write 6 different opening hooks for a [format] about [topic]. Vary the style: 1) surprising or counterintuitive fact, 2) relatable problem scenario, 3) direct question the reader is asking, 4) bold or contrarian claim, 5) short story opener, 6) specific result-first reveal. Each hook under 50 words. Label each with its style.

When to use: Use when your intro feels flat or when testing different angles for the same content.

Customize: Add 'the reader's main frustration is [specific frustration]' for more emotionally accurate hooks.

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Case study structure

Act as a content writer specializing in case studies. Write a case study structure for [client type or project]. Format: Challenge (what the client faced before), Approach (what we did and why), Execution (how it was implemented), Results (specific outcomes — use numbers if provided), and Quote placeholder (what the client would say about the experience). Under 400 words. Make the results the hero of the story.

When to use: Use when documenting client work for portfolio, sales pages, or thought leadership content.

Customize: The more specific the results, the more credible the case study. Add any real numbers before running.

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About page copy

Act as a brand copywriter. Write the About page for [name or brand], a [type of creator or business]. Origin story in brief: [why you started and what problem you solve]. What makes your approach different: [one specific differentiator]. Who you serve: [describe the reader]. Tone: [human and direct / warm / authoritative]. Under 300 words. End with a soft CTA.

When to use: Use when launching a new site, refreshing your brand, or when your current About page describes your history instead of your reader's journey.

Customize: Add 'the reader feels [emotion] when they arrive at this page' so the copy meets them where they are.

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Build custom prompts

Use the ChatGPT Prompt Generator to generate structured prompts beyond these templates.

Open the ChatGPT Prompt Generator