Prompt Library

Copywriting Prompts: AI Prompts for Sales Copy & Persuasive Writing

Copywriting is where AI tools can produce the highest commercial value — if you give them the right inputs. The difference between good copy and generic AI output is almost entirely in the quality of the brief you provide. These prompts are built around the frameworks professional copywriters use: understanding the audience, leading with the problem, and earning the conversion.

Who should use these prompts

Copywriters, marketing managers, product marketers, founders writing their own sales pages, ecommerce teams, and anyone who needs persuasive written content for commercial outcomes.

Best use cases

Prompt examples

Hero section

Act as a conversion copywriter. Write the hero section for a landing page for [product/service]. Target audience: [describe the specific person — their job, their problem, their desired outcome]. The one thing they need to believe to convert: [core belief]. Write: headline (under 10 words), subheadline (under 20 words, adds specificity), and a CTA button label (2–4 words). Write 3 variants with different headline angles.

Problem-agitation-solution (PAS)

Act as a direct response copywriter. Write a short-form PAS copy block for [product/service]. Problem: [describe the specific pain — be precise]. Agitation: deepen the pain by describing what happens if it goes unaddressed. Solution: introduce the product as the resolution. Total length: 150–200 words. Do not start the Solution section with 'Introducing' or 'That is why.'

PAS is the most reliable copywriting framework for middle-funnel content where the audience knows they have a problem.

Benefits over features

Act as a conversion copywriter. I have a product with these features: [list features]. Rewrite each feature as a customer benefit that answers 'so what does this mean for me?' Format: Feature → Benefit. Then pick the 3 strongest benefits and write a short paragraph for each that leads with the outcome the customer gets, not the feature that delivers it.

Objection handler

Act as a senior copywriter. Write copy to handle these 3 objections a potential buyer has about [product]: [list 3 objections — e.g. 'this is too expensive,' 'I am not sure I will use it,' 'I need to think about it']. For each objection: reframe it without dismissing it, provide social proof or logic that addresses it, and end with a confidence-restoring statement. Each handler under 80 words.

Headline pack

Act as a direct response copywriter. Write 10 headline options for [product/offer]. Vary the angle across: benefit-led, curiosity, problem-first, social proof angle, specificity/numbers, contrarian take, urgency, question format, and who-it's-for framing. For each headline, note the angle in parentheses. All headlines under 12 words.

Email sequence (nurture)

Act as an email copywriter. Write a 4-email nurture sequence for [product/service] targeting [audience at awareness stage]. Email 1: educate on the problem (no pitch). Email 2: introduce a framework or approach (no pitch). Email 3: a case study or success story (soft pitch). Email 4: direct offer with urgency. Each email under 250 words. Subject line for each.

Google Ads copy

Act as a PPC copywriter. Write Google Search ad copy for [product/service]. Target keyword: [keyword]. Visitor intent: [commercial/transactional]. Write: 3 headlines (under 30 characters each — one benefit, one feature, one CTA), 2 descriptions (under 90 characters each — different angles), and one URL path suggestion. Ensure all claims are accurate for the product.

Testimonial callout

Act as a conversion copywriter. I have this customer testimonial: [paste testimonial]. Extract the strongest phrase or result from it. Write a styled callout block for a landing page that: displays the quote (edited for impact — do not fabricate, only trim), attributes it clearly, and adds 1–2 contextual sentences beneath that reinforce the social proof and connect it to the prospect's situation.

About page copy

Act as a brand copywriter. Write the About page for [company name], a [type of business]. Founded by [name(s)]. The story in brief: [describe origin — why it was started, what problem it solves]. What makes us different: [describe one authentic differentiator]. Who we serve: [describe the customer]. Tone: [human and direct / warm and mission-driven / professional and credible]. Under 300 words.

Pricing page copy

Act as a conversion copywriter. Write the copy for a pricing page for [product] with [number] tiers. Tier names: [list names]. For each tier: a one-line positioning statement (who it is for), the 3 most compelling inclusions, and a CTA. Also write a short FAQ section with 4 questions that address the most common pricing hesitations for [product type].

Common mistakes to avoid

How to customize these prompts

Copywriting prompts require a customer-first brief. Before running any of these prompts, add: who the customer is, what they want, what is stopping them, and what the product does about it. This brief gives AI the inputs it needs to write copy that converts.

Related resources

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