TikTok Prompts: AI Prompts for Scripts, Hooks & Content Strategy

Hook line pack

Act as a short-form video strategist. Write 8 TikTok hook lines for a video about [topic]. Account type: [creator type or brand]. The hook is the first 3 seconds — it must stop the scroll. Vary the hook style: curiosity gap ('You have been doing X wrong'), bold claim, relatable problem, surprising fact, question, challenge, result-first (reveal the outcome first), and story opener. Each hook under 12 words.

The hook is everything on TikTok. Test multiple hook lines for the same video to find what works.

60-second video script

Act as a short-form video scriptwriter. Write a 60-second TikTok script for [topic] targeting [audience]. Format: Hook (3 sec), Context or setup (7 sec), Main content — 3 key points (35 sec total), Takeaway and CTA (15 sec). Tone: [educational / entertaining / motivational / conversational]. Written as natural spoken language — not stiff or read-aloud. Include stage directions for emphasis or visual cuts.

Educational TikTok (5-point structure)

Act as a content strategist. Write a 5-point educational TikTok script about [topic] for [audience]. Format: Hook → Point 1 → Point 2 → Point 3 → Point 4 → Point 5 → CTA. Each point in one sentence. Total script under 60 seconds when read at normal pace. The hook should promise a specific number of things ('5 things I wish I knew about X').

Brand TikTok content series

Act as a social media content strategist. Design a 6-episode TikTok content series for a [brand type] account targeting [audience]. Series concept: [describe what the series is about or ask AI to generate one]. For each episode: episode title, the main talking point, hook angle, and whether it is educational, entertaining, or promotional. Episodes should build on each other without requiring viewers to have seen previous episodes.

TikTok caption and hashtag direction

Act as a TikTok content manager. Write a caption for a TikTok video about [topic / brief video description]. The caption should: complement the video without duplicating it, include a question or CTA to drive comments, and be under 150 characters (the first line is most visible). Then suggest 5 hashtag categories to research (niche, mid-size, and one trending adjacent) — do not generate specific hashtags, just the strategy.

Response video concept

Act as a TikTok content strategist. Help me create a response video concept for my [creator type] account. I want to respond to a common comment or misconception my audience has: [describe the comment or myth]. Structure: acknowledge the comment (5 sec), explain why the common belief is wrong (20 sec), provide the correct perspective with evidence or example (25 sec), invite further questions (10 sec).

Trend-adjacent content idea

Act as a social media strategist. I want to create content that is adjacent to [current trend or TikTok content style] but relevant to my niche: [describe your niche and audience]. Suggest 5 ways to adapt this trend format for my content without it feeling forced or off-brand. For each: describe the video concept, the hook, and the reason it would resonate with my specific audience.

Weekly content plan

Act as a TikTok content strategist. Create a weekly content plan for a [brand or creator type] TikTok account targeting [audience]. Include 5 video ideas for the week. For each: video concept (one sentence), hook line option, format (talking head / text overlay / voiceover / duet / stitch), intent (educate / entertain / sell / engage), and estimated production time. Balance promotional and value content at roughly 20/80.

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