Best ChatGPT Prompts for Marketing

Campaign strategy brief

Act as a senior marketing strategist. Write a campaign strategy for [brand/product] targeting [audience] with the goal of [campaign goal]. Include: one-sentence campaign insight (why this campaign will resonate), campaign positioning statement, 3 content pillars, recommended channels with rationale, and 3 success metrics. The budget range is [range]. Timeline: [duration].

Ad copy variants

Act as a performance copywriter. Write 3 complete ad variants for [platform — Google / Meta / LinkedIn]. Product or offer: [describe]. Audience: [describe]. Campaign goal: [awareness / lead gen / conversion]. For each variant: headline (one for awareness angle, one for benefit, one for urgency or offer), primary text (under 150 words), and CTA. Each variant should take a meaningfully different angle — not just change one word.

Competitive positioning map

Act as a marketing strategist. Help me map our positioning relative to competitors. Our brand: [describe]. Our main competitors: [list 3–4]. For each competitor: their apparent primary positioning, their key message, their core audience, and one gap or weakness in their positioning. Then identify 2 positioning territories that are underserved in this space and would be credible for our brand.

Audience persona

Act as a consumer insights researcher. Build a detailed buyer persona for a [product/service] targeting [audience description]. Include: demographics, psychographics, primary goals and motivations, top frustrations and pain points, how they currently solve the problem, where they consume information, what triggers a purchase decision, and what objections they have before buying. Give the persona a name and one-sentence summary.

Email campaign brief

Act as an email marketing strategist. Write a campaign brief for a 4-email drip sequence targeting [audience segment] with the goal of [goal]. For each email: subject line approach, primary message, key supporting point, and CTA. Include the recommended send timing between emails. The campaign angle is [describe angle]. Tone: [describe tone]. Brand: [describe brand].

Landing page copy

Act as a conversion copywriter. Write landing page copy for [product/offer]. Target audience: [describe]. Campaign traffic source: [Google Ads / Meta / organic search / email]. The visitor's intent when arriving: [describe what they searched or clicked]. Include: hero headline and subheadline, 3 benefit sections (with header and 2-sentence description each), one social proof section (placeholder), and a primary CTA. Keep it under 500 words.

Content calendar concept

Act as a content strategist. Build a monthly content calendar concept for [brand] targeting [audience]. Include 4 weekly themes that build on each other, and for each week: a pillar content idea (blog or video), a social series concept (3 posts), and an email campaign angle. The overall monthly narrative should support the campaign goal of [goal].

Marketing OKRs

Act as a marketing director. Help me set realistic marketing OKRs for the next quarter. Business context: [describe company stage, current metrics]. Marketing team size: [size]. Budget: [approximate]. Last quarter's results: [summary]. For each proposed OKR: the objective, 2–3 key results with specific numeric targets, and the primary lever or activity that will drive it. Focus on outcomes, not activities.

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