Industry Templates
Law Firm Prompt Templates
These prompt templates help law firms produce clearer, more accessible client-facing content. Important: all AI-generated legal content must be reviewed by a licensed attorney before publication. Never include client information in prompts.
When to use these templates
- Practice area and service pages
- Attorney and staff bios
- FAQ content for potential clients
- Client intake and follow-up communication
- Local SEO content for Google Business Profile
Ready-to-use prompt templates
Practice area page
Write a practice area page for a [practice area] attorney in [state]. Target reader: someone who just experienced [triggering situation] and is frightened. Structure: (a) Empathetic opening -- acknowledge their situation (b) What we handle in this practice area (c) How our process works (plain language, no jargon) (d) Why clients choose us (e) FAQ: 4 questions real clients ask (f) CTA: consultation (low-pressure) Requires attorney review before publication.
Attorney bio
Write a professional bio for an attorney. Practice area: [area] Experience: [years] Background: [education, notable experience] Approach to clients: [describe] Format: (a) 80-word directory version (b) 200-word website version Tone: authoritative and approachable. The attorney should feel like a knowledgeable person who is also human.
Website FAQ
Write a 10-question FAQ for a [practice area] law firm website. Questions should match what people actually search when they first realize they need legal help. Answers: plain language, 2-4 sentences each, no unexplained legal terms. Note: do not provide specific legal advice for hypothetical situations. Frame answers generally. Requires attorney review before publication.
Consultation follow-up email
Write an email to send after an initial client consultation. Include: (a) Thank them for their time (b) Brief summary of what was discussed [I'll add specifics] (c) Next steps and what to expect from our process (d) What we need from them (e) Reassurance that we're here to help Under 200 words. Warm and organized.
GBP description
Write a Google Business Profile description for a [practice area] law firm in [city]. Under 750 characters. Include: practice areas, client types served, geographic coverage, one trust element, CTA. Natural language, no keyword stuffing, no outcome guarantees (bar rule compliance).
Referral thank-you
Write a brief thank-you note to a referring professional who sent a client. Tone: warm and collegial, appropriate for a professional relationship. Include: genuine appreciation, acknowledgment that we'll handle the referral well, openness to a reciprocal referral. Under 100 words.
Tips for this industry
- Include a brief statement at the top of every content piece: 'Requires attorney review before publication.'
- Check your state bar's advertising guidelines before using any AI-generated marketing content.
Common mistakes
- Publishing without attorney review -- non-negotiable given the accuracy requirements and advertising compliance obligations.
- Outcome guarantees or superlatives like 'best lawyer in [city]' -- these may violate bar advertising rules in most jurisdictions.