Industry
AI Prompts for Law Firms
Legal marketing has a unique challenge: it must be authoritative and trustworthy while also being clear and approachable to people who are scared, confused, or in crisis. AI helps law firms produce clearer, more human-feeling content -- but every piece must be reviewed by a licensed attorney for accuracy and compliance before publication.
Important notice
All AI-generated legal content must be reviewed by a licensed attorney before publication. AI can produce inaccurate legal statements, misstate procedural requirements, or generate content that is incorrect for your jurisdiction. Use AI for structure, clarity, and draft production -- never as a substitute for legal review.
Where AI helps most for law firms
- Practice area pages -- clear, patient-friendly descriptions of legal services and processes
- Attorney bios -- professional profiles that feel warm and approachable, not just credential lists
- FAQ content -- answers to common client questions that reduce intake call volume
- Client intake communication -- consultation follow-ups and process explanation emails
- Google Business Profile -- local optimization content for each practice location
Law firm prompt examples
Practice area page
Write a practice area page for a [practice area] attorney. Target reader: someone who has just experienced [triggering situation]. Include: (a) an empathetic opening that acknowledges their situation, (b) what we handle, (c) how our process works in plain language, (d) trust elements, (e) FAQ section with 4 questions real clients ask, (f) consultation CTA. Avoid legal jargon without explanation.
Attorney bio
Write a professional bio for [attorney name]. Practice area: [area]. Experience: [years]. Education: [schools]. Notable background or approach: [describe]. Format: (a) 80-word directory version, (b) 200-word website version. Tone: authoritative and approachable -- the attorney should feel human, not intimidating.
FAQ for website
Write a 10-question FAQ for a [practice area] law firm website. Questions should be what a potential client searches for when they first realize they need legal help. Answers: plain language, 2-4 sentences each, no unnecessary legal terms. Avoid making specific legal recommendations.
Consultation follow-up email
Write an email to send after an initial consultation. Include: (a) thank them for their time, (b) brief summary of what we discussed (I'll add specifics), (c) next steps and what to expect, (d) any documents needed from them, (e) reassurance that we're here to help. Under 200 words. Warm and organized.
Google Business Profile description
Write a Google Business Profile description for a [practice area] law firm in [city]. Under 750 characters. Include: what we practice, who we serve, geographic area, one trust element, and a soft CTA. Natural language, no keyword stuffing.
Referral thank you
Write a note to a referring attorney or professional who sent us a client. Appropriate tone for a professional relationship. Express genuine appreciation, confirm we'll handle the referral well, and leave the door open for a reciprocal referral. Under 100 words.
Common mistakes
- Publishing AI-generated legal content without attorney review. This is the non-negotiable rule. AI makes legal errors. Every piece needs professional review before it goes live.
- Bar advertising rule violations. Phrases like 'best lawyer in [city]' or outcome guarantees may violate state bar advertising rules. Have your state bar's advertising guidelines handy when reviewing AI-generated content.