Midjourney Prompts
Midjourney Prompts for Ad Creatives
Advertising creative testing is limited by how fast you can produce variations. Midjourney lets performance marketers generate ad image concepts quickly — testing different angles, moods, and compositions before committing to a production shoot. These prompts cover the visual styles that perform across paid social and display campaigns.
Who these prompts are for
Performance marketers testing multiple creative angles, DTC brands generating ad image concepts, and social media advertisers who need fresh creative without a photoshoot for every test.
Ready-to-use prompts
Facebook/Instagram ad image
A [person type: woman in 30s / man working at desk / family] experiencing [emotional outcome of using product], candid lifestyle photography, [setting: bright home / coffee shop / outdoor], warm natural light, authentic and aspirational, no text overlay needed, brand-ready commercial photography --ar 4:5 --v 6.1
Before/after concept
Split-composition image showing [the problem state on left] and [the solution state on right], clean graphic design, [brand color palette], social media ad format, professional quality --ar 16:9 --v 6.1 --style raw
Product hero for ads
[Product] on a [surface], hero shot styled for a paid social ad, clean composition, [brand mood: bold and premium / minimal and clean / warm and natural], high-contrast, no distracting background, optimized for mobile scroll stopping --ar 4:5 --v 6.1 --style raw
Lifestyle benefit shot
A [target customer type] enjoying [the outcome your product creates — not the product itself] in [realistic setting], photographic, genuine emotion, [lighting], relatable and aspirational without feeling staged, lifestyle advertising photography --ar 4:5 --v 6.1
Banner ad concept
Clean graphic design concept for a digital banner ad for [product category]. Color palette: [describe]. Key visual: [product or abstract representation of outcome]. Text area placeholder at [top/bottom/right]. Professional digital advertising design, [style: minimal / bold], no actual text generated --ar 16:9 --v 6.1 --style raw
Social proof visual
A high-quality testimonial or review card visual for [brand type]. Design: [minimal / premium / colorful]. Layout: space for quote text and reviewer name/photo. Background: [describe brand colors]. Typography area clearly delineated. Social media shareable format, brand-consistent design --ar 4:5 --v 6.1 --style raw
Ad creative tips for Midjourney
For social ad visuals, --ar 4:5 works for Instagram feed and Facebook feed. --ar 9:16 works for Stories and Reels. --ar 16:9 for display banners. Use --style raw for photographic outputs — it reduces Midjourney's default artistic treatment and produces more realistic lifestyle imagery. Always test multiple hooks visually just as you'd test multiple copy hooks.