Industry Templates
Real Estate Prompt Templates
These prompt templates cover the recurring writing tasks real estate agents face most often -- from property listings to client communication. Each template produces a solid first draft that needs property-specific details added before publishing.
When to use these templates
- Property listings for MLS, social, and marketing
- Neighborhood and market content for buyer guides
- Market updates for client sphere communication
- Buyer and seller emails and follow-ups
- Social media content for Instagram and Facebook
Ready-to-use prompt templates
MLS listing description
Write a compelling property description for a [property type] in [neighborhood]. Property highlights: [list 4-5 key features] Target buyer: [describe] Structure: - Open with lifestyle and neighborhood -- not bedroom count - Key property features in conversational language - One memorable detail that sets it apart Target: 150-180 words. Avoid: 'stunning,' 'gorgeous,' 'dream home,' 'won't last long.'
Neighborhood guide section
Write a buyer-focused neighborhood section for [neighborhood name]. Include: - Character and vibe in genuine terms - Walkability and local amenities - Commute options - What makes it uniquely appealing vs. comparable neighborhoods Target reader: a buyer actively comparing neighborhoods. Length: 200 words. Specific and genuine.
Monthly market update email
Write a monthly market update email from a real estate agent to their client list. Market context: [describe current conditions] Include: - 3-4 plain-language insights - What this means for buyers right now - What this means for sellers right now - Soft offer to connect Under 300 words. No jargon.
Buyer check-in email
Write a check-in email to a buyer after [showing / offer submission / inspection]. Purpose: keep them informed, address the main anxiety at this stage, confirm next steps. Tone: organized and reassuring. Under 150 words.
Listing Instagram post
Write an Instagram caption for a new property listing. Property: [brief description and area] Open: with lifestyle or neighborhood appeal -- not the address or bedroom count Highlights: 2-3 key features in conversational language CTA: schedule a showing 120 words. Include 10 relevant hashtags.
Personal offer letter
Write a personal letter from buyers to sellers for [property type]. Buyer story: [brief description] Purpose: create emotional connection in a competitive offer situation. Guidelines: - Specific to this property (mention something they noticed) - Genuine and human - Under 200 words - No over-the-top flattery
Tips for this industry
- Lead property descriptions with lifestyle and feeling -- not bedroom/bathroom counts. Buyers scroll past specs instantly.
- Market updates should explain what market conditions mean for the client personally, not just report statistics.
Common mistakes
- Listing descriptions that start with 'Welcome to this stunning...' -- it reads like every other listing.
- Market updates written in real estate jargon. Translate 'months of inventory' into 'what this means for you as a buyer/seller.'