Industry Templates
Ecommerce Prompt Templates
These prompt templates cover the highest-volume writing tasks in ecommerce -- product copy, email flows, and ad variations. Each template produces a usable first draft that needs product-specific details added before publishing.
When to use these templates
- Product descriptions for Shopify, Amazon, DTC, and Etsy
- Email marketing flows -- welcome, cart abandonment, post-purchase
- Ad copy for Facebook, Instagram, and Google
- Customer service and review responses
- Product launch and seasonal campaigns
Ready-to-use prompt templates
Product description
Act as a conversion copywriter. Write a product description for [product name]. Target buyer: [specific description] Primary benefit: [what it does for them] Key differentiator: [what makes it different] Format: - Opening sentence: lead with the transformation, not the product - 5 benefit-led bullets (benefit first, feature second) - Trust paragraph: [materials/process/guarantee] - CTA line Avoid: 'amazing,' 'premium,' 'perfect for any occasion.'
Abandoned cart email
Write an abandoned cart email for [product type]. Context: the customer viewed this item multiple times but didn't complete checkout. Most likely hesitation: [describe the typical purchase objection] Structure: - Subject line + preview text - Warm opening (not pushy) - Address the hesitation directly and honestly - Easy return path - Under 150 words body
Facebook ad copy
Write Facebook ad copy for [product/offer] targeting [audience]. Create 3 versions with different hooks: A) Problem-agitate: the pain before this product B) Outcome: a specific result customers achieve C) Objection-handling: the main reason not to buy For each: hook line (under 20 words) + 100-word body + headline (under 27 chars) + CTA.
Product launch email
Write a launch email for [product] to our email list. Open: the problem this product solves -- not the product itself Body: what it is, who it's for, why now Social proof: [I'll add customer quotes] CTA: clear and specific Under 200 words plus subject line + preview text.
Post-purchase review request
Write a post-purchase review request email for [product type]. Send timing: 10 days after delivery Tone: genuine and helpful (explain why reviews help other buyers) Ask: specific review platform + link placeholder Length: under 120 words No incentive language that violates platform terms.
Customer complaint response
Write a response to this customer complaint: [paste complaint] Structure: 1. Acknowledge the issue directly (no defensiveness) 2. Take responsibility for the experience 3. Specific resolution: [what I'll do] 4. Clear next step for the customer Under 100 words. Other customers may read this.
Tips for this industry
- Always include the specific buyer type and primary differentiator in product description prompts -- generic prompts produce generic copy.
- Test multiple ad hook variations. The winning creative is almost never the first version produced.
Common mistakes
- Publishing AI product descriptions without editing for brand voice. AI writes in a generic professional style that may not match your brand.
- Using the same hook format for every ad. Vary your approach systematically to find what resonates with your specific audience.