Small Business Prompts
Small Business Prompts for Offers
Most small businesses undercharge and underpackage — not because their work isn't valuable, but because they haven't structured their offers to communicate value clearly. These prompts help you design packages, write pricing copy, and position your services in ways that make buyers more confident and less price-focused.
Who these prompts are for
Service business owners pricing their work, tradespeople and contractors packaging their services, independent professionals moving from hourly to packaged pricing, and any small business that wants to stop competing purely on price.
Ready-to-use prompts
Package design
Help me design a clear, tiered service package for my [service type]. I currently charge [pricing range]. Customers are [describe]. Create 3 package options: (a) names that communicate the outcome, not just the service level, (b) what's included in each, (c) who each is best for, (d) pricing suggestion for each based on positioning. The goal: the middle package should feel like the obvious choice.
Value proposition for service
Write a one-sentence value proposition for my [service] targeting [customer type]. Then write: (a) a 30-second spoken version, (b) a 3-bullet version for a website card, (c) a version for a service page headline. My competitive advantage: [describe honestly]. Avoid vague claims like 'quality service' or 'great results.'
Pricing page copy
Write pricing page copy for my [service] with [2 or 3 packages]. For each: a package name that communicates the outcome, a tagline, 5 benefit bullets, the price (I'll fill in), and a CTA. Add a brief section above the packages that builds value before the price is visible. Under 400 words total.
Guarantee language
Design a service guarantee for my [business type] that reduces buyer hesitation without attracting bad-faith claims. Include: (a) what exactly I'm guaranteeing, (b) the trigger conditions, (c) the resolution process, (d) how to word it on my website (short and full versions). Make it honest and specific — not vague promises.
Overcoming 'too expensive'
A prospect says 'that's more than I was planning to spend' about my [service at $X]. Write 3 responses I can give that: (a) don't immediately discount, (b) reframe the value relative to the outcome they want, (c) explore whether there's a fit issue or a value communication issue. Include a follow-up question for each.
Seasonal promotion
Create a seasonal offer for my [service type] for [upcoming season/event]. The offer should: have a genuine reason for the timing, include a specific value-add (not just a discount), communicate the scarcity or deadline honestly, and work as a website banner and a social post. No fake urgency.
Offer design principles for small business
The most common small business pricing mistake: presenting the price before the value. Every pricing prompt should build the case for the outcome first, then introduce the price. When buyers understand what they're investing in — not just what they're paying for — conversion rates improve without any price change.