Small Business Prompts
Small Business Prompts for Local SEO
Local SEO is the single highest-ROI marketing channel for most local service businesses — and it's the one most consistently underutilized. These prompts help small business owners produce the specific content that drives local search visibility: city landing pages, Google Business Profile content, local keyword strategies, and review collection plans.
Who these prompts are for
Local service businesses (plumbers, contractors, cleaners, landscapers, medical practices, restaurants, legal services), multi-location small businesses wanting to improve city-specific visibility, and agencies managing local SEO for small business clients. These prompts focus on the practical outputs — not general SEO advice — that move local rankings.
Ready-to-use local SEO prompts
City landing page outline
Create a complete outline for a [service] + [city] landing page. Include: (a) H1 recommendation (service + city, under 60 characters), (b) meta description (under 155 characters with both keywords), (c) intro paragraph angle (what this customer is trying to solve when they search this), (d) 5–6 H2 section topics with brief content direction for each, (e) FAQ section with 4 locally-relevant questions, (f) trust elements to include (years in business, local credentials, service area specifics), (g) CTA strategy.
Google Business Profile description
Write an optimized Google Business Profile description for a [business type] in [city, state]. Under 750 characters. Include: primary services, specific service area, one trust element (years in business, certifications, local specialization), and a soft CTA. Use natural language — no keyword stuffing, no exclamation marks, no fake superlatives like 'best in town.'
Local keyword list
Generate a local keyword list for a [service] business targeting [city] and surrounding areas. Include: (a) primary city + service phrases (the main terms people search), (b) suburb and neighborhood variations (list the 5 most important nearby areas), (c) 'near me' style variations, (d) question-based local searches people use when researching this service type. Group by: primary pages, supporting pages, and FAQ targets.
Neighborhood content angle
I'm a [business type] in [city]. I want to create content that is genuinely relevant to [specific neighborhood or suburb]. Suggest 5 content angles for this area that go beyond just inserting the neighborhood name — angles that show local knowledge and create real search relevance. For each: the specific local angle and the type of page or post it works best for.
Local FAQ for featured snippets
Write a 10-question FAQ for a [business type] in [city] targeting local search queries. Questions should match what local residents actually type when researching this type of service (include the city name naturally in 3–4 questions). Each answer: 40–60 words, start with a direct statement, include locally specific details where relevant. Mark 5 as strong featured snippet candidates.
GBP post batch for local visibility
Write 4 Google Business Profile posts for a [local business type] in [city] that demonstrate local knowledge and community connection. Types: (a) a locally-relevant tip (references local conditions or local context), (b) a seasonal service announcement with local timing, (c) a community or neighborhood connection post, (d) a customer outcome post that mentions the local area naturally. Each: 150–200 words, CTA included.
Local SEO strategy for small businesses
The most reliable local SEO formula for service businesses: claim and complete your Google Business Profile, publish at least 2 GBP posts per week, build 20–30 quality citations on directories (Yelp, BBB, local chamber), collect a steady stream of Google reviews with responses, and create one city-specific service page per major service area. AI helps with every piece of the content production side of this — but the strategy and consistent execution still require the business owner or a committed marketing partner.
Common local SEO mistakes
- City landing pages that only swap the city name. Google can identify templated local pages. Each city page needs at least one locally specific element: a local landmark, local context, local service area detail.
- Inconsistent NAP (Name, Address, Phone). AI can't fix NAP inconsistencies — that requires a citation audit tool. Inconsistent business information across directories confuses Google about which location and contact info is authoritative.
- No Google review strategy. Reviews are the single most important local ranking signal after proximity and GMB completeness. Every business needs a system for consistently asking satisfied customers for reviews.