SEO Prompts
SEO Prompts for Internal Linking
Internal linking is one of the most consistently underused on-page SEO levers. It tells search engines which pages are most important, establishes topical relationships between content, and passes link equity to pages that need it most. AI is excellent at planning internal link structures systematically — something that's tedious to do manually across large sites.
Who these prompts are for
SEO specialists auditing existing sites for internal link gaps. Content managers planning new article series and wanting to build the link structure before writing begins. Agency teams building content clusters for clients. Site owners who publish frequently but link internally only by memory or accident — not by strategy.
Best use cases
- Mapping a pillar/cluster internal link structure before publishing a series
- Auditing existing content for missed internal link opportunities
- Planning anchor text strategy across a topic cluster
- Identifying which pages should receive more internal links based on their commercial importance
- Building a systematic linking plan for a large content migration or site relaunch
Ready-to-use internal linking prompts
Cluster link map
Act as an SEO specialist. I have a pillar page on [topic] and these supporting articles: [list 8 URLs/titles]. Design an internal link structure that: (a) ensures every supporting article links back to the pillar, (b) creates logical cross-links between supporting articles where topics overlap, (c) uses descriptive anchor text (not 'click here' or 'read more'). Format as a link map.
Internal link audit
Review this list of 15 pages on my site about [topic]: [list titles or URLs]. Identify: (a) which pages should be the pillar (most comprehensive, highest value), (b) which supporting pages are missing links back to the pillar, (c) 3 specific cross-linking opportunities between supporting pages that would reinforce topical relevance.
Anchor text recommendations
For a page targeting the keyword '[keyword]', suggest 8 anchor text variations I can use when linking to this page from other content. Include: 2 exact-match anchors, 3 partial-match or topical anchors, 2 branded anchors, 1 URL anchor. Note which type to use most frequently for a natural link profile.
New article link plan
I'm publishing a new article on [topic]. Here are 12 existing articles on my site that might be related: [list titles]. Identify: (a) which 3–4 existing articles should link TO my new article (and suggest the anchor text and the sentence where the link could naturally appear), (b) which 3–4 pages my new article should link OUT to, with suggested anchor text.
Commercial page link equity flow
I want to improve the internal link equity flowing to this commercial page: [page URL/title]. Here are 20 blog posts and informational pages on my site: [list titles]. Identify the 6 best opportunities to add a contextual internal link to the commercial page, including: which article, where in the article it fits naturally, and the exact anchor text to use.
Orphan page identification
I have these pages on my site that receive no internal links (orphaned): [list pages]. For each orphan, suggest 2–3 existing pages on my site that could naturally link to it, the section in each page where the link would fit, and the recommended anchor text. Existing site pages: [list pages].
Site-wide linking pattern
Review this content structure for a site about [niche]: [paste site structure or page list]. Suggest a systematic internal linking pattern that: (a) connects the main content pillars, (b) routes informational searchers toward commercial pages at the right stage, (c) prevents link equity from being diluted across low-value pages.
How to build a better internal link strategy with AI
The most effective internal link planning prompts include the full list of relevant pages — not just the topic. AI needs to know what content exists in order to recommend connections between specific pages. Paste your actual page titles or URLs into the prompt rather than describing the topic generally.
Anchor text diversity matters. If every internal link to a page uses the same exact-match anchor, it looks unnatural. Use the anchor text prompt above to create a natural mix of exact-match, topical, and brand-mention anchors distributed across your site.
Common mistakes to avoid
- Generic anchor text. 'Click here,' 'read more,' and 'this article' are wasted internal linking opportunities. Every anchor should describe what the linked page is about.
- Linking to the homepage from every page. The homepage doesn't need help ranking. Use internal links to lift pages that need them — especially commercial pages that don't earn many external links.
- Creating link clusters instead of a network. Internal links that only connect a cluster internally, without linking to the broader site, create isolated content islands that pass equity only among themselves.
- Ignoring the crawl depth implications. Pages more than 3 clicks from the homepage tend to be crawled and indexed less frequently. Use internal links to bring important pages closer to the surface.