Marketing Prompts
Marketing Prompts for Funnels
A marketing funnel works when each stage does its specific job: awareness content brings new people in, consideration content helps them understand and trust the solution, and conversion content gives them the clarity and confidence to act. Most businesses underinvest in the middle stage — and wonder why they have traffic but no sales. These prompts cover all three stages.
Who these prompts are for
Marketing teams mapping their content strategy to the buyer journey. Growth marketers building out a full-funnel paid and organic content system. Content managers who create a lot of awareness content (blog, social) but haven't built out the consideration and conversion layers. Business owners who want to understand why their leads aren't converting.
Funnel stage overview
Top of funnel (TOFU): Problem-aware content for people who don't know your solution yet. Goal: reach the right people and help them identify the problem you solve.
Middle of funnel (MOFU): Solution-aware content for people who know they need something but haven't chosen yet. Goal: build trust, establish authority, overcome objections.
Bottom of funnel (BOFU): Purchase-ready content for people deciding whether to buy from you. Goal: remove final barriers and make the decision easy.
Ready-to-use funnel content prompts
TOFU awareness content
Create 8 top-of-funnel content ideas for [business type] targeting [audience who doesn't know about the solution yet]. Each piece should: address a problem the audience has without pitching your product, provide genuine value, and naturally surface the question your product answers. Include: content format, headline, and the specific problem it addresses.
MOFU comparison and trust content
Create middle-of-funnel content for [business] to help solution-aware buyers choose us over alternatives. Include: (a) a comparison page concept (us vs. category of solution), (b) a case study outline, (c) a FAQ page structure addressing the top 5 objections at the consideration stage, (d) a free resource or tool concept that demonstrates our approach. Audience: [describe their awareness level].
BOFU conversion content
Write bottom-of-funnel copy for [product/service] targeting [buyers who are ready to act but haven't converted]. Include: (a) the 3 most common final objections at this stage and how to address each on the page, (b) a testimonial request brief targeting specific outcomes, (c) the copy for the final decision page — the one a buyer lands on just before purchasing. Focus on removing doubt, not adding information.
Email nurture sequence by stage
Design a 6-email nurture sequence that moves a subscriber from problem-aware to purchase-ready for [product/service]. Emails 1–2: identify the problem and why it matters. Emails 3–4: introduce the solution and build credibility with proof. Emails 5–6: remove final objections and invite action. For each email: the stage, emotional job, subject line, and key message.
Retargeting ad copy by stage
Write retargeting ad copy for 3 funnel stages for [product/service]. For each stage: the audience definition (what signal puts them in this segment), 2 ad variations (headline + description), and the landing page destination. Stage 1: visited site but didn't engage deeply. Stage 2: engaged with content but didn't start checkout/trial. Stage 3: started checkout/trial but abandoned.
Content audit by funnel stage
I have these 20 pieces of content on my site: [list titles]. Categorize each as TOFU, MOFU, or BOFU. Then identify: (a) which funnel stage is under-served, (b) the 3 highest-priority content pieces to create to fill the gap, (c) which existing TOFU pieces have the strongest MOFU follow-up opportunity.
How to build a better funnel with AI
The most effective funnel prompts are specific about the buyer's awareness level at each stage. A person who has never heard of your solution needs completely different content than someone who has been on your email list for 30 days and visited your pricing page twice. Always include the awareness stage and the specific behavior or signal that defines that audience in your funnel content prompts.
Most businesses over-invest in top-of-funnel and under-invest in middle-of-funnel. Traffic without trust doesn't convert. Use AI to build out your consideration-stage content: comparison guides, detailed FAQs, case studies, objection-handling pages, and testimonial systems. This is where the conversion happens.
Common funnel prompt mistakes
- Mixing stages in one piece of content. A piece that tries to create awareness AND close the sale at the same time usually fails at both. Prompt for one stage at a time.
- BOFU content that adds information instead of removing doubt. Buyers who haven't converted don't need more features listed — they need their last objection removed. Prompt specifically for objection removal at the bottom of the funnel.
- Ignoring the transition moments. The move from TOFU to MOFU and MOFU to BOFU requires a specific offer or CTA. Prompt for what bridges each stage, not just the content within each stage.