Business Prompts
Business Prompts for Positioning
Positioning is the strategic decision that makes every other marketing decision easier. When your positioning is clear — who you serve, what problem you solve, and why you over the alternatives — your copy writes itself, your ideal customers recognize themselves, and your pricing makes sense. These prompts help you get there faster.
Who these prompts are for
Business owners who struggle to explain what they do in a way that makes people lean in rather than nod politely. Founders repositioning after early customer learnings. Agencies competing in a crowded market who can't explain their differentiation. Marketers building messaging frameworks for campaigns and landing pages. Anyone who's been told "your pitch is too generic" or "I don't understand who this is for."
Best use cases
- Writing a clear, specific value proposition
- Identifying your unique positioning angle versus competitors
- Developing a messaging hierarchy for campaigns and landing pages
- Testing positioning hypotheses before committing to a rebrand or relaunch
- Writing the 'why us' section of a proposal, pitch, or website
Ready-to-use positioning prompts
Value proposition
Write a clear, specific value proposition for [business/product]. Use this formula: [Company/Product] helps [specific customer type] [achieve specific outcome] by [key differentiator]. Write 3 versions: (a) one sentence for a homepage headline, (b) two sentences for an elevator pitch, (c) one short paragraph for a website About section. Avoid vague claims like 'better results' or 'industry-leading.'
Competitive differentiation
Act as a positioning strategist. My [business type] competes against these options: [list 3–4 alternatives, including 'doing it themselves' or 'ignoring the problem']. For each competitor: their positioning and apparent target customer. Then identify: (a) the most defensible gap none of them clearly owns, (b) how I could own that gap, (c) one positioning statement I could test.
Niche-down analysis
I currently serve [broad audience] with [broad service]. I want to niche down to grow faster. Based on what works best for [most successful clients or use cases], suggest 3 specific niche positioning options. For each: (a) the specific customer, (b) the specific problem I solve for them, (c) why this niche is more valuable than staying broad, (d) what I'd need to stop doing to make this work.
Messaging hierarchy
Create a messaging hierarchy for [product/service]. Include: (a) primary positioning claim — the one thing we want to be known for, (b) 3 supporting claims that prove or reinforce the primary, (c) proof points for each supporting claim (specific, not generic), (d) the customer segments each message resonates most with. This will be used for landing pages, ads, and pitch decks.
'Why us' section copy
Write the 'Why us' or 'Why [Company]' section for a website or proposal for [business type]. Do NOT use generic claims like 'experienced team,' 'customer-focused,' or 'end-to-end solutions.' Instead: (a) identify the 3 most specific, defensible reasons to choose us over the next best option, (b) write copy for each that sounds like something only we could say, (c) include one proof point per reason.
Positioning stress test
Review this positioning statement for [business]: '[paste current positioning].' Act as a skeptical potential customer and identify: (a) what's vague or could apply to any competitor, (b) what objection this positioning doesn't address, (c) who this positioning would NOT appeal to and whether that's intentional, (d) a stronger alternative positioning statement that addresses the weaknesses.
How to develop better positioning with AI
Positioning prompts produce their best output when you include what you're NOT — the alternatives your customers would use instead, and what makes your approach fundamentally different. AI's default is to make your positioning sound reasonable and appealing to everyone. Push back on this by prompting: "Make this more specific — who would this NOT be right for?"
Test positioning hypotheses before committing to them. Use AI to write the headline and landing page copy for each positioning angle, then test with real traffic or customer conversations. Positioning isn't finished until customers say back to you the thing you most want them to say — and that validation has to come from real people, not AI output.
Common positioning prompt mistakes
- Generic differentiation claims. 'We're more personalized,' 'we have better customer service,' 'we're more affordable' — these are what every competitor claims too. Prompt explicitly for specific, defensible differentiation.
- Positioning for everyone. Good positioning excludes someone. If your positioning tries to appeal to every possible customer, it resonates with none of them deeply enough to create preference.
- Leading with features instead of the positioning claim. Positioning is about who you are and what you stand for — not what your product does. Features support positioning; they don't replace it.